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Digital Transformation Leader

1 month ago

Sydney, New South Wales, Australia Talent International Full time

Digital Transformation Leader

Talent International is seeking a seasoned Digital Transformation Leader to drive the strategic development and implementation of marketing technology solutions. With a focus on data-driven customer engagement, this role will oversee the integration of MarTech platforms to deliver seamless, personalized experiences across multiple channels.

  • Develop and execute a comprehensive MarTech strategy to enhance customer engagement and drive business growth.
  • Collaborate with cross-functional teams to ensure alignment on product goals and integration success.
  • Leverage MoEngage and Tealium to collect, manage, and activate customer data for targeted personalization.
  • Establish key metrics to measure the effectiveness of MarTech initiatives and optimize product performance.

Requirements:

  • 8+ years of experience in Digital Transformation, with at least 3 years focused on MarTech platforms.
  • Strong experience with MoEngage / Tealium, or comparable platforms for customer engagement and data management.
  • Proven track record of leading cross-functional teams and managing complex product roadmaps.
  • Proficiency in Agile methodologies and data privacy best practices.