Product Growth Strategist

3 days ago


Brisbane, Queensland, Australia beBeeMarketing Full time US$100,700 - US$186,900

Unlock Growth as a Senior Product Marketing Manager

We're seeking an experienced Senior Product Marketing Manager to join our team. In this pivotal role, you'll play a crucial part in developing and executing go-to-market strategies that highlight the value propositions, differentiators, and visionary roadmap of our products.

Your key responsibilities will include:

  • Define and Refine Our Positioning: Utilize voice of the customer interviews, market research, and competitive analysis to develop and refine our positioning, value propositions, and differentiators.
  • Craft Compelling Solution Messaging: Develop concise and compelling solution messaging for sales, demand generation, content, and customer success teams.
  • Test and Optimize Messaging: Continuously test and optimize messaging to enable sales teams to present the right message and materials to the right buyers at the right time.
  • Create Sales Enablement Content: Develop sales enablement content and tools to improve deal velocity and win rates.
  • Train the Sales Team: Train the sales team during sales kickoff and continuous learning sessions.
  • Build Industry-Specific Content: Create industry-specific and persona-based content to influence high-level decision makers and influencers at target accounts.
  • Pitch and Present Our Value: Pitch and present our value, vision, and solutions to customers, prospects, and partners in videos, webinars, and at events.
  • Champion New Innovations: Champion new innovations, including AI launches, by coordinating cross-functional go-to-market launch activities from conception to execution.

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