Strategic Customer Engagement Leader

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $140,000
Job Title

CRM & Lifecycle Marketing Manager.

We are looking for a strategic and creative manager to lead our customer lifecycle and retention initiatives.

About the Role

This role is ideal for someone who thrives on data, understands the power of personalisation, and can bring bold campaign ideas to life.

You will be responsible for managing our CRM and CDP platforms, driving customer engagement, and delivering high-impact campaigns that support growth and loyalty.

  • Develop and execute customer engagement strategies across all channels including SMS, email and App.
  • Manage and optimise CRM platforms such as Salesforce, Braze, or similar.
  • Oversee the Customer Data Platform (CDP), ensuring data accuracy and effective segmentation.
  • Lead customer retention initiatives to improve lifetime value and reduce churn.
  • Collaborate with creative and product teams to deliver compelling campaigns, including limited-time offers and seasonal promotions.
  • Monitor and analyse campaign performance, using insights to refine strategies.
  • Ensure compliance with data privacy regulations and best practices.
Required Skills and Qualifications
  • Minimum 5 years' experience in CRM or customer engagement roles.
  • Strong understanding of customer lifecycle marketing and retention strategies.
  • Data-driven mindset with strong analytical and reporting skills.
  • Excellent communication and stakeholder management abilities.
  • Experience in eCommerce, Retail, FMCG / QSR or digital-first environments.
  • Familiarity with marketing automation and personalisation tools.
Benefits
  • A fantastic culture of hard working, creatively minded people who are passionate about their work.
  • Genuine growth and career progression opportunities.
  • Great staff discounts.

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