Global Product Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $110,000

Drive Global Growth as a Product Marketing Coordinator.

Job Description

As a Product Marketing Coordinator, you will play a pivotal role in driving the success of our products through strategic positioning, compelling storytelling, and data-driven marketing campaigns. This role is ideal for a creative and analytical marketer who thrives in a fast-paced environment, has a passion for technology, and is eager to contribute to the growth of a global brand.

You will work cross-functionally with product, engineering, design, and growth teams to develop and execute marketing strategies that elevate product offerings and enhance user engagement. On a typical day, you may be working on a mix of:

  1. Product Positioning & Messaging:
  • Develop and refine product positioning and messaging that differentiates us in the market.
  • Craft compelling value propositions and messaging frameworks for various target audiences.
  • Ensure consistency in messaging across all marketing channels.
Go-To-Market Strategy & Execution:
  • Plan and execute go-to-market (GTM) strategies for new product launches and feature updates.
  • Collaborate with product managers, engineers, and designers to understand and communicate product capabilities effectively.
  • Work with sales and customer support teams to ensure internal alignment on messaging and positioning.
Content & Campaign Development:
  • Develop engaging marketing content, including landing pages, blog posts, emails, case studies, and product videos.
  • Work with the creative team to produce high-quality marketing assets that resonate with users.
  • Lead and optimise product marketing campaigns, ensuring they drive engagement and conversions.
Market & User Research:
  • Conduct research to understand user needs, market trends, and competitive landscape.
  • Analyse customer insights and feedback to inform marketing strategies.
  • Use data to identify opportunities for improving product adoption and engagement.
Performance Analysis & Optimisation:
  • Monitor and analyse campaign performance, making data-driven decisions to improve effectiveness.
  • Work closely with the growth team to optimise conversion rates and user acquisition.
  • Report on key performance metrics and provide actionable insights.

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