Digital Marketing Specialist

1 month ago

Sydney, New South Wales, Australia UMENCO TALENT PTY LTD Full time
Job Title: Digital Marketing Executive

This Resortwear Brand has a focus on creating an everlasting wardrobe through purposeful designs that are made to last.

Role Overview

UMENCO is seeking an experienced Digital Marketing Executive for a brand that specializes in creating clothes that elevate everyday life through lighthearted escapism, with a seasonal variety guided by the freedom associated with travel.

Key Responsibilities
  • Manage a digital marketing calendar to ensure effective campaign execution
  • Create and optimize paid social media campaigns to drive brand engagement and revenue
  • Collaborate with the creative team to develop impactful ad content
  • Launch international paid social and search strategies to expand campaign reach and improve effectiveness
  • Track key performance metrics and stay updated on industry trends
Requirements
  • At least 5 years of experience in digital marketing with a background in managing budgets and a strong understanding of performance metrics
  • Effective budget management and clear communication skills
  • Expertise in paid social platforms and technologies, including Google Ads Manager and Meta Ads Manager
  • Proficiency in tools like CRM strategies and Adobe Creative Suite
  • Familiarity with Shopify Plus is a plus
About UMENCO

UMENCO is a leading Australian-owned, direct-to-consumer retailer operating across Australia and internationally.

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