Digital Analyst Position

4 weeks ago

Sydney, New South Wales, Australia Assembly Global Full time

About Assembly Global


We're a modern alternative agency combining industry-leading data, talent, and tech to drive growth for top brands worldwide.


Job Overview


As a Paid Search Executive, you'll play a key role in developing and implementing paid search campaigns across various platforms to drive qualified traffic and maximize ROI for our clients.


Key Responsibilities



  • Plan, execute, and optimize paid search campaigns across Google Ads, Bing Ads, and other relevant channels.
  • Design and run experiments to improve engagement and conversions.
  • Monitor and adjust bidding strategies to achieve performance goals and maximize return on ad spend (ROAS).
  • Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimization.
  • Develop compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience.
  • Analyze campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency.
  • Monitor campaign budgets and ensure campaigns are delivered within the allocated budget.
  • Manage the collation of activation deliverables, including approved media plans and creative materials.
  • Assist the Senior Digital Manager in creating strategy proposals and media plans for clients.
  • Stay updated with industry trends, algorithm changes, and best practices in paid search advertising to maintain a competitive edge and drive innovation.
  • Collaborate with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns.

Requirements


We're looking for a highly motivated and skilled Paid Search Executive with:



  • Proven 2+ years of experience in managing paid search campaigns, preferably in an agency environment.
  • Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
  • Proficient in Adobe Analytics or other web analytics tools.
  • Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights.
  • Proficiency with Excel / Google Sheets and experience working with pivot tables, if functions, vlookup, and more advanced functions.
  • Experience in managing mid/large-scale accounts & budgets ($200k - $500k+).

Good-to-have


Google / Bing Ads certification(s), SQL, SA360, interest and experience working in e-commerce, and knowledge/hands-on experience with other paid media channels such as paid social, YouTube, and programmatic.

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