Business Growth Promotions Specialist
6 days ago
Xero is a cloud-based accounting and bookkeeping platform that empowers small businesses to thrive. Our purpose is to make life better for people in small business, their advisors, and communities worldwide. We support our employees to deliver exceptional work so they can help small businesses succeed.
About the RoleAs a Business Growth Promotions Specialist, you will contribute to the development and execution of effective promotions and offers to attract and retain customers. You will collaborate closely with cross-functional teams, including marketing, product, and sales, to create compelling offers and campaigns that drive business objectives and meet customer needs.
You will help establish a roadmap informed by experimentation, and partner with data analytics experts to determine the optimal methods to measure promotions ROI, marginal efficiency, and impact on long-term LTVs. Additionally, you will partner with performance marketing and customer engagement teams to deploy promotions at scale across all touchpoints (paid channels, landing pages, emails/in-product notifications, and more).
Key Responsibilities
- Develop and execute a comprehensive promotion and offer strategy aligned with New MRR and ARPU growth targets.
- Program-manage the launch, monitoring, and reporting of promotions in partnership with regional Marketing teams.
- Create and manage a promotional calendar, ensuring the timely execution of offers and promotions.
- Work with Performance Marketing and Customer Engagement to develop creative assets and marketing materials to support promotions in a scalable way.
- Monitor and analyze the performance of promotions and offers, providing regular reports and insights to drive optimization.
- Identify opportunities for segmentation and personalization of offers to improve targeting and effectiveness.
About You
- Strong background in growth, performance marketing, CRM, or product with a focus on promotions optimisation.
- Experience running similar marketing programs is highly desirable.
- Proficient in A/B testing, multivariate testing, and statistical analysis.
Why Xero?
Xero offers an attractive salary of $120,000 - $180,000 per year, plus additional benefits such as generous paid leave, dedicated wellbeing days, health insurance, life insurance, income protection, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other perks that reflect our human value. At Xero, you'll do the best work of your life.
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