Digital Marketing Lifecycle Campaign Manager

7 days ago

Melbourne, Victoria, Australia beBeeAutomation Full time $99,000 - $123,000
Marketing Automation Professional

A dynamic opportunity has arisen for an experienced Marketing Automation Specialist to join our marketing team. This role plays a pivotal part in managing and optimizing cross-channel marketing lifecycle campaigns to enhance customer experience.

This is a challenging position that requires great results from the successful applicant. In return, you will get to be part of a smart, driven, high-performing team with real opportunities to make your mark and build your career within a great organization in an exciting industry.

About the Role

This role has a global remit, spanning across Australia, New Zealand, and Japan, and includes the management of complex campaigns across multiple language versions. The successful candidate will be responsible for:

  • Managing post-booking customer lifecycle journey and building new automated cross-channel campaigns across email, app push, etc., to enhance customer experience
  • Assisting with template creations working with HTML email assets and performing modifications where necessary
  • Collaborating with ancillary teams to coordinate and implement campaigns to drive ancillary revenue, including end-to-end management of strategy, segmentation, technical execution, reporting, and optimization
Required Skills and Qualifications

To be considered for this position, you will need:

  • Tertiary education in Business or IT, particularly in Marketing, Digital Marketing, Information Systems, or a relevant field
  • 2+ years' experience working across marketing automation platforms, customer lifecycle management, or a fast-paced client environment
  • Passion for quality control/attention to detail
  • Exceptional problem-solving skills
  • Understanding of technical languages, including HTML, CSS, Liquid, and SQL (advantageous)
  • Experience with CRM marketing automation platforms, such as Braze (preferred), Salesforce, Responsys
  • Experience with reporting tools (highly desirable, e.g., PowerBI or Adobe Analytics)
Benefits

You will have the opportunity to live the travel dream, take advantage of staff travel discounts, and enjoy a fun, driven team environment. We welcome applications from anyone who wants to work with us. If you have support or access requirements, just reach out and let us know what you need.

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