Digital Performance Marketing Lead

2 days ago

Sydney, New South Wales, Australia beBeeStrategic Full time $180,000 - $190,000

About the Role

As a strategic leader in performance marketing, you will play a pivotal role in spearheading projects that drive digital growth, revenue streams, and customer experience across various channels.

Main Responsibilities

  • Create and execute comprehensive social media strategies that align with business objectives, focusing on both brand awareness and revenue generation.
  • Elevate testing frameworks for digital performance channels, campaign targeting, creatives, and landing pages to optimize conversions.
  • Collaborate closely with agencies to drive online sales and targets, fostering a culture of innovation and excellence.
  • Ensure seamless customer journeys through our website and digital platforms, leveraging data-driven insights to boost conversions.
  • Stay ahead of industry competitors by developing innovative digital strategies centered around customer experience and sales.
  • Develop and maintain performance reports and dashboards to inform decisions, utilizing website funnel conversion metrics.
  • Foster strong relationships with internal and external stakeholders to facilitate the delivery of a consistent customer acquisition strategy that drives business outcomes.
  • Manage monthly performance budgets and be accountable for channel acquisition targets, ensuring alignment with business objectives.
  • Design and implement demand generation strategies, lead nurturing programs, product launch campaigns, and brand awareness initiatives.

Required Skills and Qualifications

  • Degree-qualified with formal qualifications in Marketing (or equivalent).
  • 8+ years' experience in Digital Marketing/Ecommerce on either agency or client-side.
  • Excellent commercial acumen, with the ability to connect data dots and drive business impact.
  • Proven expertise in lead generation and customer acquisition, with a focus on scalable campaigns.
  • Familiarity with optimizing campaigns for scale, including landing page and user funnel optimization.
  • Strong media and website agency management experience.
  • Experience with A/B and multivariate experiments, leveraging data to inform decisions.
  • Solid knowledge of website and marketing analytics tools, driving data-driven insights.
  • Experience in setting up and optimizing PPC campaigns on major search engines.

Benefits and Opportunities

This role offers a unique opportunity to join a forward-thinking organization and make a meaningful impact on its digital landscape. As a key member of the team, you will have the chance to develop your skills, build lasting relationships, and contribute to the company's continued success.

About Us

We are a dynamic and innovative organization committed to delivering exceptional customer experiences and driving business growth through digital channels. Our team is passionate about staying ahead of the curve, embracing new technologies, and pushing the boundaries of what is possible.

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