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Digital Transformation Specialist
3 weeks ago
Join a dynamic team and work with iconic brands.
About the Role:
The Category Manager - eCommerce will drive category leadership, digital shelf excellence, and conversion-led initiatives that outpace market growth. You'll own the Perfect Digital Shelf strategy and champion execution that elevates visibility, relevance, and conversion across digital touchpoints.
Key Responsibilities:- Develop eCategory strategies tailored to each retailer's digital ecosystem (eGrocery, pure play, and rapid delivery)
- Shape assortment and placement recommendations leveraging data and insights
- Identify growth drivers to improve category penetration and shopper conversion online
- Lead performance reviews and category updates with key retail partners
- Stay informed of emerging eCommerce trends, shopper behaviors, and retailer platform updates
- Monitor competitor activity and market trends to inform agile category tactics
- Drive execution of the Perfect Digital Shelf framework
- Monitor and optimize digital shelf metrics: visibility, availability, content health, and search performance
- Identify action plans to improve discoverability and conversion
- Audit and improve digital shelf performance using scorecards and benchmarking tools
- Analyse data from platforms like Profitero and Syndigo to uncover opportunities and threats
- Leverage digital shelf analytics and demand forecasting tools to anticipate seasonal shifts
- Share actionable eCommerce insights to inform Omni-Channel category recommendations
- Partner with cross functional teams to ensure consistency between in-store and online execution
- Work with internal teams to ensure accurate syndication via PIM and eCommerce platforms
- Stay informed of emerging eCommerce trends, shopper behaviors, and retailer platform updates and present back to senior leaders.
You will have the opportunity to develop your skills in a dynamic environment.