Marketing Manager for Existing Customer Growth

2 days ago

Sydney, New South Wales, Australia beBeeEngagement Full time $115,000 - $155,000

We are seeking an exceptional individual to fill the role of Customer Engagement Marketing Manager. This position will be based in Sydney, and as part of our diverse team, you will have the opportunity to make a significant impact.

About the Opportunity

Our business provides value for its employees, customers, and guests by leveraging the power of our platform at scale. We achieve this through three core services: rides, meals, and delivery.

In this critical role, you will be responsible for owning the marketing contribution to existing customer activation and usage, focusing on our large Mid Market and Enterprise accounts. You will collaborate cross functionally with teams to create effective campaigns that stimulate customer usage, measure success, and share your findings.

Your Impact in Role
  • Work collaboratively with various teams to plan, implement, and measure existing customer campaigns to drive employee adoption in mature Mid Market and Enterprise customer segments.
  • Analyze and improve database health, devising recommendations for improvement and partnering internally to action them.
  • Collaborate with senior stakeholders from Marketing, Strategy & Ops, CRM, Account Management etc. to deliver best-in-class executions.
  • Contribute to incremental Gross Bookings and usage, driving APAC growth.
The Experience You'll Bring
  • Strong B2C and/or B2B existing customer lifecycle marketing experience.
  • A proven track record of delivering effective, commercially driven campaigns into high-valued existing customer bases.
  • Systems or marketing operations experience: Marketo, Salesforce, Marketing Cloud, Hubspot, Tableau, SQL or equivalent software knowledge.
  • Database querying, data visualization, and database growth marketing skills would be welcome but not required.

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