Apac B2B Existing Customer Marketing Manager

About the Role

You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber for Business across APAC. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes.

You will work cross-functionally with Local Ops, Global Strategy & Planning, Product and Engineering, as well as with our Sales & Growth teams. A strong focus on premiumisation, user segmentation, and incentive experimentation will be key to your success in delivering performance-driven campaigns.

You'll be customer obsessed and work tirelessly to understand our users and regional channels we can leverage to influence them.

This is not just another CRM role. While email is one of your core tools, your impact spans the full lifecycle marketing mix — from loyalty partner integrations and product marketing comms to in-app messaging, paid partnerships, research, and audience segmentation. You'll define the right levers for each growth opportunity, combining creativity, data, and cross-functional alignment to drive results.

The Impact You'll Have

1. End-to-End Campaign Management: Own the campaign roadmap, from ideation and audience targeting to A/B testing, deployment, analysis, and iteration across multiple markets in APAC.
2. Regional Strategy & Execution: Localize and scale proven tactics across markets; identify unique regional and country-level opportunities and audience segments to test and grow.
3. Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (Country and Regional GMs, StratOps, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals.
4. Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travelers, including loyalty programs (e.g., Qantas Frequent Flyer) and premiumisation promotional campaigns.
5. Product Launches & Growth Initiatives: Support GTM strategies for regional product launches and feature rollouts. Collaborate with Product Marketing & Ops to design campaigns that drive awareness and adoption, ensuring launches increase usage across the region.
6. Performance Analysis & Insight Sharing: Track and report on campaign effectiveness (e.g., Trip lift, Gross Booking impact, ROI), drawing insights to inform future strategies and share learnings globally.
7. Audience Research & Personal Development: Lead regional research into the existing user base, uncovering actionable insights to inform messaging, personas, and use cases.
8. Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance scalability, troubleshoot issues, and improve execution efficiency.

The Experience You'll Bring

• 5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution.
• Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation).
• Experience managing multiple cross-functional projects in a fast-paced environment, balancing short-term performance goals with long-term strategic planning.
• Demonstrated ability to collaborate with global and regional stakeholders, including Ops, Strategy, Product, and Engineering teams.
• Excellent written and verbal communication skills, with experience presenting to senior stakeholders.
• Comfort working with data—including interpreting dashboards, partnering with data teams, and basic SQL literacy.
• Proficiency with CRM marketing tools or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot, or equivalent).

Bonus Points:

• Pan-APAC experience.
• Fluent in English, with other languages an advantage.
• Localization experience.
• Industry (travel or delivery) experience.
• Familiarity with loyalty programs, airport or travel marketing, or premium product positioning.
• Skills in SQL, data visualization (Tableau), and database growth marketing.

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world — let's move it forward, together.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

Accommodations may be available based on religious and/or medical conditions or as required by law. To request an accommodation, please contact Uber's HR team or the relevant department.#J-18808-Ljbffr

---