Senior Marketing Professional

2 weeks ago

Perth, Western Australia beBeeMarketing Full time $76,515 - $80,000

About Us

We are a nationally recognised Registered Training Organisation (RTO) with over 35 years of experience delivering high-risk training, safety services and equipment solutions.

Our vision is to maintain the highest standards in compliance, training delivery and workplace safety across the mining, construction and emergency services sectors.

We are seeking a skilled Marketing Professional to lead integrated marketing initiatives that support enrolment growth, course expansion and brand visibility.

Key Responsibilities:
  • Conduct market research and competitor analysis to evaluate market demand and identify new opportunities.
  • Support compliance operations by assisting with course material rebranding and maintaining accurate documentation using systems like Novacore and OneDrive.
  • Maintain and update company websites including theme and layout adjustments SEO optimisation publishing blog content managing web pages and making minor edits using CSS or HTML as needed.
  • Plan develop and implement advertising strategies budgets and multi-channel campaigns aligned with sales objectives and brand goals.
  • Coordinate the development of marketing content including copywriting media scripting design and video production. Skills in photography videography drone operation graphic design and editing are highly regarded.
  • Analyse consumer behaviour preferences and campaign engagement data to inform strategy prepare performance reports and data-driven marketing plans.
  • Manage and optimise digital marketing efforts including Google Ads Meta Ads SEO and EDMs Experience with platforms like Google Ads Meta Business Suite Klaviyo and Office 365 is highly valued.
  • Liaise with internal teams and external partners to ensure brand consistency across all channels support public relations and business development initiatives.
  • Develop and execute marketing objectives policies and programs that contribute to ongoing growth and strategic direction.
Requirements:
  • A minimum of Bachelor's degree in Marketing Communications or a related field.
  • At least 2 years of relevant industry experience.
  • Strong analytical and strategic thinking skills.
  • Proficiency with marketing software and platforms mentioned above.
  • Excellent verbal and written communication skills.
  • Highly organised with the ability to manage multiple projects simultaneously.

Experience Marketing: 2 years required Work Authorisation Australia required Work Location In person

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