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Customer Experience Strategist

1 week ago

Melbourne, Victoria, Australia Australia and New Zealand Banking Group Limited Full time
Key Responsibilities
  1. Develop and deliver integrated 1-1 below-the-line personalised experiences
  2. Analyse and segment data to establish key target audiences for campaigns
  3. Define customer journeys and build out best-in-class messaging
  4. Work with creative agencies and partners to develop and productionise campaign messaging
  5. Collaborate with product owners and capability teams to develop and operationalise new personalisation capabilities

This role requires a strong understanding of digital marketing principles, excellent communication skills, and the ability to work effectively in a fast-paced environment.