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Senior Marketing Director

2 months ago


Brunswick, Australia Eva Full time
About Eva

Eva is a rapidly expanding B-Corp company that specializes in creating thoughtful design for everyday life. We're a customer-centric team that values honesty, authenticity, and collaboration.

Job Summary

We're seeking an experienced Senior Marketing Manager to lead and develop our in-house marketing team. The ideal candidate will have a strong background in paid strategy, ecommerce, and retail, and will be able to execute strategic campaigns and initiatives that increase brand awareness, conversion, and engagement.

Key Responsibilities
  • Develop and Execute Marketing Strategy: Ensure alignment between brand strategy, trade, and business growth goals.
  • Manage Marketing Activity: Plan and execute all marketing activity, including sales activities, product launches, and brand campaigns across all paid, organic, and owned channels.
  • Collaborate with Cross-Functional Teams: Work with Senior Content Manager to align content contributors and develop key campaign messaging.
  • Manage Agency Relationships: Manage and own relationships with agencies and suppliers to support marketing planning, execution, and optimisations.
  • Track and Analyze Performance: Track, analyze, and report on digital marketing, brand, and website performance, as well as monthly and quarterly reporting on strategies, projects, and performance.
  • Oversee Marketing Spend: Ensure marketing spend stays within targets and report on effectiveness of all marketing campaigns.
  • Brand Elevation: Ensure the brand continues to elevate in the industry, valuing brand recognition and growth aligned with marketing and business objectives.
Requirements
  • Minimum 5 years experience managing a Digital Marketing team.
  • Experience developing and executing omnichannel marketing campaigns.
  • Strong Digital Marketing experience in Paid and Organic.
  • Strong understanding of social media platforms.
  • Strong analytical and strategic marketing ability.
  • Excellent leadership and team management skills.
  • Exceptional communication and interpersonal skills.
  • Ability to collaborate with internal and external stakeholders.
Benefits
  • A chance to grow with a rapidly expanding start-up.
  • Support for any course, conference, or training that will help us mutually grow.
  • An autonomous work environment.
  • Flexible work arrangements.
  • A diverse culture and a bunch of really lovely people.