Global Marketing Strategist for Northern Australian Initiatives

4 days ago

Brisbane, Queensland, Australia James Cook University Full time
About James Cook University

As the only university in Australia dedicated to addressing the challenges of Northern Australia and the Tropics worldwide, JCU is committed to making a positive impact through graduates and research that drive change.

The Opportunity

We are seeking a highly skilled Chief Marketing Officer (CMO) to join our leadership team and drive innovative marketing strategies that showcase the university's excellence and relevance globally. Reporting directly to the Deputy Vice Chancellor, Services and Resources, this pivotal role will play a key part in advancing our brand, attracting top talent, and driving growth.

Awarded a 5-Star ranking for full-time employment, median graduate salary, student-to-teacher ratio, and social equity (Good Universities Guide 2024), we pride ourselves on providing a world-class education and fostering an environment that fosters innovation and collaboration.

Job Description

The CMO will oversee the operational performance of the Marketing, Future Students and Admissions Directorate, ensuring objectives and activities align with the strategic priorities of the Division and the entire University. Key responsibilities include:

  • Developing and executing comprehensive marketing strategies that position JCU as a leader in Northern Australian initiatives.
  • Collaborating with internal stakeholders to drive measurable outcomes and leverage data for informed decision-making.
  • Leading branding efforts that reinforce the University's reputation and appeal to prospective students internationally and domestically.
Requirements

To succeed in this role, you will possess:

  • A strategic mindset and experience in marketing and student portfolio leadership.
  • Strong relationship management and interpersonal skills to build trust with key stakeholders.
  • An understanding of current policy imperatives in higher education.
  • Excellent operational leadership skills to drive results-oriented teams.
About You

We seek an individual who shares our core values of excellence, authenticity, integrity, and respect. As a seasoned marketing professional, you will bring a passion for innovation, quality, and performance to this results-driven role. Your ability to navigate complex service delivery environments and foster a culture of excellence will be invaluable assets to our organization.

With a competitive remuneration package and opportunities for professional growth, we invite applications from experienced marketers looking to make a meaningful impact in the field of higher education.

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