Strategic Marketing Business Development Manager

5 days ago

Willoughby City Council, Australia The Australian Financial Review Full time

Role Overview

The Senior Marketing Business Partner - Education will serve as a strategic advisor and implementor, collaborating closely with the business unit to promote quality education initiatives.

This role will lead the development and execution of marketing strategies that deliver against the objectives outlined in the Aspect Education Business Plan.

Key Responsibilities

  • Serve as the primary marketing liaison for the Education business unit, understanding their objectives and translating them into effective marketing strategies.
  • Provide strategic advice to stakeholders on marketing trends, best practices, and campaign opportunities.
  • Lead and create integrated strategic marketing campaigns to build the Education value proposition, aligned with Business Plan/Service Level Agreement and leveraging appropriate channels with measurable ROI, KPIs and outcomes.
  • Work with the Head of Partnerships for Education to develop and implement an acquisition campaign to attract new satellite partnerships, including articulation of the satellite value proposition.
  • Contribute to advocacy efforts by preparing materials for presentations and media engagement, ensuring alignment with the new advocacy strategy.
  • Ensure all marketing activities adhere to brand guidelines and contribute to a consistent brand voice and identity.
  • Drive awareness and advocacy for the brand across target audiences.
  • Oversee the creation of collateral to support the Aspect Education Teaching and Learning framework.
  • Provide ongoing marketing support to individual schools, ensuring alignment with their School Improvement Plans.
  • Work with internal teams to support workforce strategies and promote the Aspect Education Employee Value Proposition (EVP).
  • Monitor and report on the effectiveness of marketing initiatives, ensuring alignment with deliverables and measuring impact against enrolment and awareness goals.

Requirements

  • 8+ years' experience in a Communications or similar role.
  • Bachelor's degree in Marketing or a related field.
  • Proven track record in a similar management role.
  • Strong strategic planning and campaign management skills.
  • Demonstrated experience in managing partnerships and stakeholder relationships.
  • Exceptional written and verbal communication skills.
  • Strong project management and multitasking abilities.
  • Proficiency in digital marketing tools and platforms, including social media and content management systems.
  • Knowledge of data analysis and performance measurement tools to track campaign effectiveness.
  • Creative and innovative approach to challenges.

What We Offer

  • Professional learning opportunities for career advancement.
  • Salary packaging options to increase your take-home pay.
  • Hybrid working arrangements, flexibility between the office and home/remote.
  • Modern workspace with end-of-trip facilities, on the doorstep of Chatswood train and metro station, dining and retail outlets.
  • Employee referral incentives.
  • Access to a wide range of discounts through Blue Light Card on everyday purchases.
  • Discounted membership to fitness facilities through Fitness Passport.
  • Employee Assistance Program (EAP).

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