Education Marketing Director

4 days ago

Willoughby City Council, Australia The Australian Financial Review Full time

Aspect is committed to increasing the number of Autistic staff and providing an inclusive workplace where everyone can feel that they belong. We are seeking an experienced Marketing professional to join our team as a Senior Marketing Business Partner - Education.

About the Role

The Senior Marketing Business Partner - Education will lead the development and execution of marketing strategies that deliver against the objectives outlined in the Aspect Education Business Plan. This role will serve as a strategic marketing advisor and implementor, collaborating closely with the business unit to promote quality education initiatives, increasing external awareness of Aspect's value proposition, driving enrolments, fostering satellite partnerships, and supporting advocacy efforts in line with Aspect's mission to provide high-quality education for students on the autism spectrum.

Key Responsibilities
  • Develop Integrated Marketing Campaigns: Develop and execute integrated marketing campaigns to build the Education value proposition, aligned with Business Plan/Service Level Agreement and leveraging appropriate channels with measurable ROI, KPIs, and outcomes.
  • Provide Strategic Guidance: Provide strategic guidance to stakeholders on marketing trends, best practices, and campaign opportunities.
  • Support Advocacy Initiatives: Contribute to advocacy initiatives by preparing materials for presentations and media engagement, ensuring alignment with the new advocacy strategy.
  • Ensure Brand Alignment: Ensure all marketing activities adhere to brand guidelines and contribute to a consistent brand voice and identity.

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