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Global Marketing Lead

2 weeks ago

Willoughby City Council, Australia PepsiCo Deutschland GmbH Full time

We are seeking a highly skilled Global Marketing Lead to join our Beverages team at PepsiCo Deutschland GmbH. In this exciting role, you will lead our Energy Drinks portfolio, driving strategic growth and managing all aspects of the Marketing Mix.

Key Responsibilities
  • Portfolio Strategy: Devise and execute the Energy Category Portfolio Strategy for growth and expansion, utilising key consumer tools and collaborating with the Insights Manager.
  • Brand Strategy: Lead brand planning and the 5-year innovation strategy, develop marketing strategies, and ensure creative excellence and media transformation.
  • Global/Regional Alignment: Build relationships with global and regional energy teams for innovation and communication partnerships.
  • Business Strategy Development: Collaborate with AU and NZ bottlers to deliver business KPIs.
  • Agency/Supplier Management: Develop and manage relationships with key marketing agencies to ensure effective and integrated brand initiatives.