
Chief Beauty Storyteller
1 week ago
Role Overview
We are seeking a talented Beauty Content Creator to join our team. As a key member of our content strategy, you will be responsible for shaping storytelling across various digital platforms and creating engaging content that excites audiences and drives results.
A Day in the Life- Craft and lead beauty stories, covering makeup, skincare, haircare, and fragrance.
- Write, curate, and produce engaging content translating beauty trends into must-have edits, seasonal campaigns, and educational features.
- Leverage product knowledge, professional artistry skills, and industry credibility to ensure publications feel authoritative, aspirational, and achievable.
- Regularly appear on-camera to create tutorials, GRWMs, masterclasses, and product breakdowns, applying your makeup skills in a polished, professional way.
- Presentation of beauty stories authentically and engagingly across different platforms.
- Collaborate with production teams to deliver polished, high-performing content.
- Owning and driving beauty storytelling across TikTok and Instagram with a social-native mindset.
- Ideating and delivering innovative formats: tutorials, hacks, trend reactions, live streams, BTS moments, and more.
- Staying ahead of the cultural curve and translating trends into successful branded content that audiences want to watch.
- Analyzing performance and quickly adapting formats to maximize reach and engagement.
- Collaborating with internal teams (production, design, strategy) to align beauty content with broader campaigns.
- Bringing disruptive, creative ideas into brainstorms and content planning.
- Making sure beauty storytelling feels cohesive alongside fashion, home, and lifestyle content.
- You are a true beauty expert, with a background in makeup artistry, beauty editing, or beauty retail.
- Strong makeup application skills and the ability to translate them to camera-ready tutorials and videos.
- Genuine on-camera presence – confident, authentic, energetic, and professional.
- Social native; experience driving content that performs on TikTok and Instagram.
- Stay across global and local beauty trends, from viral hacks to industry innovations.
- Ability to write, ideate, and produce beauty-led concepts with sharp, on-brand copy.
- Understanding of styling with an eye for fashion and wider cultural relevance.
- Natural collaborator who thrives in a creative, fast-paced environment.
About Us
We value diversity, creativity, and collaboration. We believe in the power of influence and care about the people we work with and the world we live in.
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