Destination Marketing Strategist
2 days ago
The City of Perth is seeking a Senior Campaign Advisor to lead the strategy, development and delivery of major destination marketing campaigns under the Visit Perth brand.
This role involves leading end-to-end campaign strategy and execution, including budgeting, media planning and performance reporting. It also requires building and managing strong relationships with internal stakeholders and external creative, media and production agencies.
We are looking for an experienced professional with tertiary qualification in marketing, communications or a related field, who has demonstrated expertise in delivering integrated marketing campaigns across digital, social, content, print and outdoor media.
To be successful in this role, you will need to have:
- Demonstrated ability to lead integrated marketing campaigns;
- Proven experience in managing external agencies and internal partnerships;
- Strong stakeholder engagement skills;
- Tertiary qualification in marketing, communications or a related field.
About the Role:
This role offers the opportunity to work on high-profile projects and contribute to the development of the City's destination marketing strategy and annual communications plan.
The ideal candidate will have:
- A strong understanding of marketing best practice;
- Experience in developing and implementing effective marketing strategies;
- Excellent communication and project management skills;
- Able to work collaboratively as part of a team.
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