Victoria Sports Marketing Executive

2 weeks ago

Melbourne, Victoria, Australia beBeeSports Full time $130,000 - $140,000

Job Overview:

We are seeking a highly skilled Field Marketing Specialist to join our team in Victoria and Tasmania. This role will involve developing a sports marketing strategy for the state, supporting the broader marketing & sales mix, and working in a cross-functional team environment.

The successful candidate will be responsible for:

  • Developing high-impact marketing programs tailored to state needs, ensuring alignment with national brand strategies while maintaining a focus on measurable results.
  • Serving as a senior cross-functional collaborator, effectively aligning internal and external stakeholders with organisational objectives and field priorities.
  • Analysing market trends and consumer behaviours to proactively adjust strategies ensuring relevance across key consumption occasions and moments of need.
  • Demonstrating strong commercial insight to ensure marketing initiatives contribute to increased can sales.

You will also be responsible for executing events, identifying focus playgrounds, managing key creators, athletes, teams, opinion leaders & influencers, and leading the planning and execution of national and regional Red Bull-owned events.

In addition, you will spearhead the development and execution of groundbreaking local initiatives with sports & fitness that amplify global and national campaigns, utilising expertise to harness local insights and digital trends, creating multi-channel marketing strategies that integrate social media, technology, and consumer behaviour insights.

You will collaborate with legal and compliance teams to negotiate favourable terms and ensure agreements are executed with precision, safeguarding brand reputation and operational excellence.

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