Senior Programmatic Media Trader
18 hours ago
PMX is the central investment practice for Publicis Media, responsible for applying smart investment strategies by leveraging scale, market innovation, deeper partnerships, and intelligence.
We are a client-centric team that operates on the principles of trust, transformation, and talent. Our goal is to deliver growth for Publicis Groupe by educating and driving adoption of Publicis Groupe solutions, including Precision, APEX, Partnerships, and Value Management.
Role OverviewThis role sits within the APEX team, where you will work with multiple stakeholders to ensure successful campaign delivery and client outcomes in APEX self-serve and monitored IO digital campaigns.
You will collaborate with the programmatic director and account managers to deliver and plan effective biddable campaigns, focusing on delivering RTB buying strategies, optimization, and strong reporting insights across APEX trading clients.
Key ResponsibilitiesSelf-Service:- Deliver exceptional results through optimized RTB buying strategies and strong reporting insights.
- Generate innovative ideas to achieve the best possible outcomes for our clients.
- Communicate effectively with stakeholders about the APEX trading desk proposition, technology, process, and partnerships.
- Ensure briefs are clear and detailed from agency partners, and effectively brief relevant partners.
- Own the digital media strategic and tactical recommendation outputs.
- Deliver outstanding results for clients, meeting APEX KPIs and business goals for the group.
- Build strong relationships with key agency teams as a trusted partner.
- Work with agencies to provide brief acknowledgments for their clients, assisting them throughout the planning and buying process.
- Develop new media proposals, effectively communicating media strategies and rationale.
- Assess the digital media landscape, building strong relationships with programmatic partners and tech.
- Deliver on APEX targets via products and solutions to clients.
- Assist GDD/PD with monthly reconciliations and owning the finance process, as well as campaign forecasts in Salesforce.
- Ensure agencies comply with paperwork and loading.
- Implement a streamlined process for programmatic excellence, including recommendations, monitoring, and optimization for self-serve campaigns.
- Follow a streamlined process for briefing/proposals/invoicing and billing for managed campaigns.
To succeed in this role, you should have:
- A minimum of 3 years' experience in programmatic media trading.
- Preferred client-facing experience.
- Strong knowledge and working knowledge of the Australian media and programmatic landscape.
- Experience across DSPs: DV360, TTD, Yahoo.
- Preferred experience in DOOH and Audio programmatic media buying.
We offer a dynamic work environment, competitive salary ($85,000 - $110,000 per annum), and excellent benefits, including:
- A comprehensive Wholeself program supporting Physical, Mindful, and Financial wellbeing.
- A creative, fun, and rewarding office environment.
- Liberté flexibility approach
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