Business Development Strategist

13 hours ago

Adelaide, South Australia beBeeMarketing Full time $130,000 - $145,000
Job Title: Business Development Strategist">">As a key member of our marketing team, the Business Development Strategist will be responsible for developing and implementing integrated marketing strategies across all business units. This role requires strong analytical skills, strategic thinking, and effective communication to drive lead generation and expand market presence.">">The ideal candidate will have 5+ years' experience in marketing, preferably in financial services or insurance. A solid understanding of Adobe Creative Suite, CMS platforms, SEO, and digital advertising strategies is essential. Budget management and data-driven reporting skills are also required.">">This role offers a unique opportunity to lead and shape the entire marketing function across multiple service lines, working closely with executive leadership to make a real impact. Exposure across both insurance and financial services sectors is a major advantage. Convenient city-fringe location with on-site parking makes this an attractive option for professionals seeking a collaborative and supportive work environment.">">Key Responsibilities:">">
  • ">
  • Develop and implement integrated marketing strategies across all business units.">
  • Tailor messaging for corporate, SME, aged care, aviation, and financial services audiences.">
  • Ensure internal brand consistency while adapting messaging for varied audiences.">
  • Manage CMS (Apache preferred) and oversee SEO strategy to grow digital reach.">
  • Coordinate external agencies and contractors (social, design, digital).">
  • Manage the marketing budget and report on campaign ROI and performance.">
  • Deliver executive-level reporting and insights to inform leadership decisions.">
">">What Success Looks Like:">">
  • ">
  • Increased brand awareness and lead generation, particularly on the eastern seaboard.">
  • Clear and measurable return on marketing investments.">
  • A strong, consistent brand presence across all divisions and platforms.">
  • Increased lead conversion and qualified opportunities for business development.">
">">Who You Are:">">
  • ">
  • A self-starter who thrives on autonomy and accountability.">
  • An excellent communicator with the ability to influence at all levels.">
  • Energetic, collaborative, and adaptable in a fast-paced professional environment.">
">">Seniority level: Director, Employment type: Full-time, Job function: Marketing and Advertising, Industries: Insurance, Financial Services, and Professional Services.

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