Strategic Marketing Specialist

2 weeks ago


Brisbane, Queensland, Australia Randstad Full time

**Role Overview**

We are seeking a highly skilled Strategic Marketing Specialist to lead our marketing and communications efforts within Brisbane's local government.

**Key Responsibilities**

  • Develop and execute integrated marketing campaigns to support public services and community programs.
  • Manage media relations, oversee content creation, and ensure consistency of messaging across all communication platforms.
  • Play a key role in stakeholder engagement, coordinating public relations, and driving community outreach initiatives.

Required Skills

  • Leadership: Experience leading teams and managing cross-functional projects.
  • Public Relations & Media Management: Expertise in handling media relations, writing press releases, and managing public messaging.
  • Stakeholder Engagement: Strong interpersonal skills for working with internal and external stakeholders, including government bodies and the public.
  • Campaign Management: Experience planning and executing multi-channel marketing campaigns.
  • Data Analysis: Skills in measuring campaign performance through KPIs and using insights to optimise future strategies.

About Randstad

We are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.



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