Visionary Commercial Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeStrategist Full time $110,000 - $140,000
Lead Industry Growth Strategist

The role of Lead Industry Growth Strategist is pivotal in shaping the team's approach across client sectors.

This position sets the strategic direction for solutions, drives engagement, and unlocks opportunities by uniting teams.

The Lead works closely with industry leads, sales, publishing, product, partnerships, and data teams, and reports directly to the Head of Industry Growth.

  • Develop proactive strategies, pitch narratives, and innovation ideas to drive client growth.
  • Design scalable commercial solutions aligned to client needs, audience behaviors, and market opportunities.
  • Identify and shape revenue opportunities across new formats, partnerships, and data-led solutions.
  • Partner with publishing, product, and data teams to commercialize ideas and deliver innovation.
  • Monitor campaign performance to optimize strategy approaches and improve pitching impact.
  • Establish best practices and strategic frameworks to elevate ideation, briefing, and cross-team collaboration.
  • Provide leadership and mentorship across Client Experience and Industry Growth.

Requirements include:

  • Proven track record of supporting pitches, leading strategy development, or packaging new ideas into commercial offerings.
  • Familiarity with media tools such as Roy Morgan, Nielsen AdIntel, IPSOS, GA4, SimilarWeb, Sensor Tower, or social listening platforms.
  • Experience developing strategic narratives, collaborating on campaign development, and measuring outcomes.
  • Strong commercial thinker with experience in brand and performance media strategy.
  • Able to communicate complex concepts with clarity, both in writing and presentations.
  • Confident in interpreting audience, client, and category insights to shape solutions.
  • Skilled in cross-functional collaboration, able to connect creative, editorial, commercial, and product ideas.
  • Comfortable working in ambiguity, with a bias for experimentation and continuous improvement.

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