Regional Field Marketing Manager

1 week ago


Sydney, New South Wales, Australia Ignition Full time
About the Role

Job Summary:

Ignition is seeking a highly motivated and organized Regional Field Marketing Manager to temporarily join our marketing team for an 12-month maternity leave cover. In this role, you will support our growth objectives in the APAC region by executing field marketing activities that drive market awareness and demand creation.

Key Responsibilities:

  • Project manage, brief to the design team and execute the regional webinar program, including webinar briefings, speakers briefing sessions & coordination, promotions & follow-up communications.
  • Project manage the creation, distribution, and amplification of relevant content to support our scheduled webinars, email campaigns & events.
  • Independently coordinate booked industry events, managing logistics, registrations, budgets, vendor relations, itineraries, and marketing materials.
  • Contribute to the creation of webinar topics in alignment with our overall field marketing activity.
  • Proofread and edit marketing materials to ensure consistency in brand messaging and tone.
  • Evaluate and report weekly on webinar, email, and events performance using key metrics.
  • Manage relationships with external vendors to ensure timely and high-quality execution of marketing programs.
  • Handle additional marketing coordination and execution tasks as needed.

Requirements:

  • Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
  • 3-5 years of experience in a marketing role, preferably with a focus on field marketing.
  • Key Performance Indicators:
  • Number of Field Activities Planned
  • Number of Field Activities Executed
  • Field Marketing Health Index (HIL) & Quality of Operations (QO)
  • Strong organizational and project management skills, with a keen attention to detail.
  • Excellent communication and proofreading skills.
  • Experience with marketing automation software such as HubSpot, Asana, and Slack.
  • Ability to work independently, prioritize tasks, and manage time effectively.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative thinker with a proactive approach to problem-solving.
  • Willingness to travel occasionally as required by the role.


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