Digital Media Strategist

5 days ago

Melbourne, Victoria, Australia ABN Group Full time
About the Role

We are seeking a highly skilled and experienced Digital Media Manager to join our team at ABN Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital media strategy that drives brand awareness, engagement, and advocacy.

Key Responsibilities
  • Develop and Implement Digital Content Plans

Create and execute content plans that align with our business objectives and target audience needs.

Grow Social Media Engagement

Develop and implement strategies to increase social media engagement, including creating and curating content, managing social media campaigns, and analyzing engagement metrics.

Partner with Internal Teams

Collaborate with internal teams, including marketing, communications, and sales, to ensure alignment and effective execution of digital media strategies.

Identify Trends and Best Practices

Stay up-to-date with the latest digital media trends, best practices, and industry developments to ensure our digital media strategies remain effective and innovative.

Conduct Performance Evaluations

Analyze and evaluate the performance of digital media campaigns, including metrics such as engagement, website traffic, and conversion rates.

Lead and Mentor a Marketing Coordinator

Provide guidance, support, and mentorship to a Marketing Coordinator to ensure they have the skills and knowledge needed to succeed in their role.

Requirements
  • Bachelor's Degree in Marketing, Communications, or Business

A degree in marketing, communications, or business is required, with a focus on digital media and marketing.

Skills in Strategy and Planning

Proven skills in developing and executing digital media strategies, including content planning, social media management, and campaign analysis.

Project Management Competence

Ability to manage multiple projects and priorities, including digital media campaigns, content creation, and social media management.

Solid Understanding of Digital Landscape

Deep understanding of the digital landscape, including social media platforms, content marketing, and digital advertising.

Strong Analytic Capability and Problem-Solving

Ability to analyze data, identify trends, and develop solutions to complex problems.

About ABN Group

ABN Group is a leading construction, property, and finance company with operations in Victoria and Western Australia. We are committed to delivering the dream of home ownership and providing exceptional customer service.

We offer a range of benefits, including:

  • Reward and Recognition Programs

We celebrate our employees' achievements and contributions through our reward and recognition programs.

Health and Wellbeing Plans

We offer health and wellbeing plans, including an Employee Assistance Program, to support our employees' physical and mental health.

Culture of Belonging

We foster a culture of belonging, where employees feel valued, respected, and supported.

Hybrid Work Arrangements

We offer hybrid work arrangements to support our employees' work-life balance.

Volunteer Opportunities

We offer volunteer opportunities with amazing charity partners to give back to our community.

Accessible and Supportive Leadership Team

We have an accessible and supportive leadership team that is committed to our employees' growth and development.

Values Platform

We have a values platform that underpins who we are and how we operate, including our commitment to diversity, inclusion, and social responsibility.

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