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Digital Media Strategist

2 months ago

Melbourne, Victoria, Australia Cremorne Digital Hub Pty Full time
About the Role

We are seeking a highly skilled Paid Media Lead to join our Growth Marketing team at Cremorne Digital Hub Pty. As a key member of our team, you will be responsible for building, leading, and driving our digital and above-the-line paid media strategies.

Key Responsibilities
  • Develop and execute high-performing digital media campaigns across various channels and platforms, including SA360, DV360, Meta, and ATL Media Buying.
  • Collaborate with the broader marketing team to strategize, lead, and execute best-in-class, high-performing Above the Line marketing campaigns through all relevant media buying methods and channels.
  • Build and manage relationships with key partners, including Google, Meta, Programmatic Platform Partners, Media Networks, and Agencies.
  • Seek out and identify innovative media opportunities and implement and test them to drive commercial outcomes.
  • Work closely with the marketing data analytics team to report on performance against targets and uncover growth opportunities and actionable insights.
  • Develop and manage a constantly evolving A/B testing roadmap to optimize campaigns to their objectives.
  • Lead, manage, and develop a high-performing team of SMEs in performance and brand performance marketing, as well as app strategy.
  • Champion and be the leading subject matter expert in paid media, both ATL and BTL across the business.
Requirements
  • Advanced understanding of paid media activities across all core channels and platforms.
  • Hands-on paid media expertise with an inquisitive and growth mindset.
  • Ability to shape the direction of our paid media strategy and team.
  • Strong leadership and management skills.
  • Excellent communication and collaboration skills.