Digital Media Strategist Lead

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $250,000
Job Description

As a key member of the retail banking business, you will lead a team to drive customer acquisition and retention across digital and traditional media channels.

The role involves developing go-to-market campaigns and digital channel strategies in collaboration with cross-functional teams, including Data & AI, Digital, and Technology.

You will be responsible for measuring campaign performance, identifying trends, and informing strategic decisions to optimize outcomes across multiple channels and touchpoints.

Additionally, you will play a key role in driving innovation as part of our growth strategy, fostering a culture of experimentation within the team.

Required Skills and Qualifications
  • 8+ years of experience in digital advertising
  • Deep expertise in performance marketing channels (paid search, social, programmatic media buying)
  • Experience running integrated campaigns, including digital and traditional above-the-line media planning and execution
  • Leadership style combining doing and coaching
  • Ability to manage large media budgets
  • Proficiency with data analysis and reporting tools like Google Analytics and Datorama
  • Technical proficiency across platforms such as Google Marketing Platform and Meta Business Manager
Benefits

Macquarie is committed to diversity, equity, and inclusion. We encourage applications from all backgrounds and identities.

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