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Marketing Strategist

2 months ago

Brisbane, Queensland, Australia Talentpath Full time
About the Role

We are excited to be partnering with a growing organisation in the logistics and distribution space to find an experienced Marketing Specialist who will drive brand awareness, engagement, and lead generation.

Key Responsibilities
  • Develop and execute a strategy aligned with business goals to drive brand awareness and engagement.
  • Create engaging, informative content to boost brand awareness and engagement.
  • Manage the content calendar for timely delivery and develop strategies across platforms, mainly LinkedIn.
  • Plan and coordinate events like trade shows, conferences, webinars, and product launches to enhance brand visibility.
  • Create visually appealing graphics for social media, emails, ads, and events that follow brand guidelines for a consistent visual identity.
  • Develop and execute email campaigns to enhance knowledge and sales from the reseller database.
Requirements
  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
  • Experience in content marketing, social media, digital marketing, event management, graphic design, and email marketing.
  • Strong organisational skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Proficiency in graphic design software (Adobe Creative Suite, Canva, etc.) and digital marketing tools (Google Analytics, SEO tools, email marketing platforms, etc.).
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Creative thinking and problem-solving skills.