Insights Driven Commercial Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeCommercial Full time $120,000 - $150,000
Commercial Insights Manager

We are seeking a Commercial Insights Manager to lead audience insights and inform high-quality commercial content campaigns. This role involves working closely with the Head of Strategy & Insights and Sales team to champion audience understanding and deliver strategic commercial responses.

The ideal candidate will be able to find meaningful insights, appreciate the value of storytelling, and have a deep understanding of brand and marketing strategy.

Key Responsibilities:

  • Work with consumer/category/brand insights to inform commercial content strategy and incremental revenue from high-value advertisers.
  • Monitor market and consumer trends across platforms to identify and translate into strategic commercial opportunities.
  • Conduct post-campaign performance reporting and analysis using Facebook ads manager and Adobe analytics.
  • Support the Head of Customer Intelligence to identify customer motivations and enable brands to shift behaviour.
  • Utilize Search/SEO and website insights to inform commercial content ideas.
  • Manage and develop data-driven commercial tools offering.
  • Manage sales collateral to support and identify commercial opportunities.

Requirements:

  • 5+ years experience in a data, analytics or research role within a media/digital agency or client-side marketing.
  • Audience-first mindset to ensure all campaigns meet specific audience needs.
  • Excellent communication skills across stakeholder groups.
  • Curiosity, love of learning, and willingness to grow expertise.
  • Expertise in analytical tools such as Roy Morgan, BuzzSumo, SEMRush, Google Trends.

About the Role:

This is an exciting opportunity for a skilled Commercial Insights Manager to join our team. If you are passionate about uncovering valuable insights and informing commercial content strategies, we want to hear from you.

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