Senior Brand Strategist

5 days ago

Gold Coast, Queensland, Australia beBeeMarketer Full time $80,000 - $120,000
Marketing Executive

Elevate a luxury brand's presence through strategic marketing initiatives across various channels, including digital, print, and social media.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans, incorporating SEO, SEM, social media, email marketing, and content marketing strategies.
  • Design and deliver a diverse Marketing Strategy aligned with the brand identity.
  • Manage advertisements, sales presentations, and marketing initiatives to enhance brand visibility.
  • Conduct market research to identify emerging trends, customer preferences, and competitive landscape, utilizing insights to inform marketing decisions.
  • Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing materials and touchpoints.
  • Enhance the company's public image through public relations activities.
  • Collaborate with the Sales team to develop sales enablement materials and ensure marketing efforts align with objectives.
Requirements:
  • Minimum 2 years' experience in marketing, preferably in luxury hospitality.
  • Qualifications in Marketing, Business or a related field are highly regarded.
  • Exceptional written and verbal communication skills with creative flair.
  • Able to leverage customer insights to formulate an effective marketing strategy.
  • Strong organizational skills with ability to manage multiple projects effectively.

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