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Technical Lifecycle Strategist
2 weeks ago
The Technical Personalisation & Lifecycle Specialist is a key member of the Marketing team, responsible for designing and delivering multi-channel lifecycle programs that are both personalised and scalable.
This role will work closely with Product, Data, and Technology teams to create sophisticated multi-channel campaigns that are tightly integrated into our various customer lifecycle journeys.
**Key Responsibilities:- Develop end-to-end marketing journeys in Braze, including logic building, personalisation (Liquid), and multi-channel orchestration.
- Drive innovation in how we personalise and communicate across multiple channels.
- Create and manage segmentation logic based on behavioural, demographic, and product-based traits.
- Use webhooks, APIs, and partner integrations to enable Braze-driven engagement from external platforms.
- Collaborate with data, product, and technology teams to define events, traits, and architecture needed to bring complex journeys to life.
- Work with web developers to enable dynamic content and embedded experiences across digital channels.
- Set up and run A/B tests and iterate on performance insights to optimise journeys.
- Maintain campaign hygiene, documentation, and scalable templates for future reuse.