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Lifecycle and Automations Specialist
3 weeks ago
Our Marketing Department is seeking a talented individual to develop and manage the global lifecycle and automations strategy, calendar, and roadmap to drive client engagement and business results.
As a key member of our team, you will be responsible for:
- Designing personalized global client journey flows based on lifecycle stages, loyalty segments, and preferences
- Working with Retail and Client Services to strategize and execute 1:1 outreach programs to maximize client retention and loyalty
- Developing strategic web behavior-triggered communications that respond to browsing patterns while maintaining brand standards
- Leading testing initiatives with control groups to optimize campaign effectiveness and enhance personalization
- Leading creative briefing process for lifecycle communications and developing content personalization strategies specific to lifecycle stages
- Establishing omnichannel program KPIs focused on lifetime value, retention, and loyalty engagement
- Partnering with Business Intelligence to leverage data insights for decision-making
- Collaborating with cross-functional teams to deliver cohesive omnichannel client experiences
- Managing vendor relationships and agency partnerships
We are looking for a professional with the following skills and qualifications:
- 7+ years of experience in CRM marketing or similar role and 3+ years of experience managing a team
- Bachelor's degree in marketing or business-related qualification
- Effective copywriting skills with ability to craft clear, compelling messages for automated journeys
- Strong understanding of customer journey mapping and behavior-triggered communications
- Experience designing and optimizing marketing automation workflows and triggered campaigns
- Expertise in developing personalized client journeys based on lifecycle stages and user behaviors
- Strong analytical skills with ability to optimize campaigns based on behavioral data
- Excellent project management and stakeholder communication abilities
Why work with us?
- Flexible work options
- Bespoke development plans and access to strong mentors and industry leaders
- Generous employee discount
- Ongoing training and development, with the opportunity to progress your career within an Australian global luxury brand, including potential international opportunities
- Work with high-end fashion and alongside fellow passionate and dedicated team members
If you are searching for the next challenge in your career, we encourage you to apply.
Please note, only short-listed applicants will be contacted.
We are an equal opportunity employer and consider all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Seniority Level- Mid-Senior level
- Full-time
- Marketing and Information Technology
- Retail Apparel and Fashion and Retail Luxury Goods and Jewelry