Marketing Specialist

1 week ago

Australia beBeeMarketing Full time $80,000 - $120,000

About our company, we have been committed to helping people with disabilities for over 70 years. Our purpose is straightforward: to turn possibilities into reality.

We strive to create an inclusive culture, fostering employee growth, learning, and optimal performance. When you join us, you contribute to supporting individuals with disabilities to live, learn, work, and flourish. Our team embodies our purpose daily, embracing diverse ideas and perspectives that enrich our culture.

Main Benefits:

  • Salary packaging benefits up to $15,900 of your annual salary tax-free.
  • You can also use up to $2,650 of your pre-tax income to pay for entertainment expenses (meals, holiday accommodation, etc.).
  • An Employee Assistance Program - a free and confidential counselling service available to all staff and their family members.
  • Discounts on Corporate Private Health Insurance Plans, white goods, and appliances.
  • Paid parental leave.
  • Reward and recognition program.
  • Free flu vaccinations.

The Role:

We are seeking a loyalty marketing specialist to join our high-performing marketing- lotteries team. This role will be a 15-month fixed-term contract for parental leave cover and is based in Cannon Hill. Reporting to the Marketing Manager-Lotteries, you will be responsible for the efficient revenue growth of Endeavour Lotteries' loyalty program through the delivery of data-driven acquisition and retention marketing programs.

In this varied role, you will:

  1. Develop and implement multi-channel conversion pathways for new and existing buyers into the subscription program.
  2. Lead end-to-end campaign strategies to achieve KPIs, through promotions, design, content, and production to budget, across online and offline channels.
  3. Develop automated campaigns in collaboration with key stakeholders to improve the customer experience and revenue uplift.
  4. Partner with media agencies on acquisition and retention planning and activity, including setting and monitoring targets for agency accountability.
  5. Report on marketing performance and provide optimised recommendations leveraging test and learn methodologies and insights to support the continuous improvement of membership and revenue growth.
  6. Manage loyalty program website content and any other program updates or changes.
  7. Manage internal and external stakeholders by communicating progress on priorities, problems, solutions, plans, changes, go-to-market strategy, and risks so relevant stakeholders are informed and requests and expectations are managed.
  8. Work cohesively with the lotteries team to plan all required activities in advance and to complement planned activity.

Requirements:

  • At least 5 years' experience in marketing campaign management.
  • Tertiary qualified (majors in marketing, commerce, statistics, and psychology highly regarded).
  • Commercially driven and experience working with reports and dashboards, specifically in identifying trends and insights to turn outcomes into actionable insights.
  • Strong project management and Microsoft Office skills to support data-driven marketing practices.
  • Previous experience in end-to-end marketing campaign planning and execution, and test and learn methodologies.
  • High-level attention to detail, presentation layout, and accuracy.
  • Experience in developing customer journeys across the marketing funnel.

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