Email Marketing Specialist

1 day ago

Australia beBeeEmailMarketing Full time $90,000 - $120,000
Email Marketing Job Description

We are seeking an Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for developing and implementing end-to-end email marketing strategies. This includes segmentation, journey mapping, template design, automation, and A/B testing.

You will build, launch, and optimize automated email workflows using platforms such as Klaviyo, Mailchimp, Mailtrap, or HubSpot. You will also craft persuasive copy and dynamic content that drives opens, clicks, and conversions.

Your duties will include monitoring deliverability and engagement metrics, analyzing performance data, and iterating to meet revenue and engagement targets. You will collaborate with design and content teams to maintain brand consistency and email-best-practice layouts.

Additionally, you will conduct basic SEO support by researching keywords to inform email subject lines, preheaders, and landing-page copy. You will apply on-page SEO fundamentals to email-driven landing pages and monitor simple SEO metrics.

Required Skills and Qualifications:

  • 4+ years in email/EDM marketing—agency or fast-paced in-house environment.
  • Platforms: Hands-on with Klaviyo, Mailchimp, Mailtrap, HubSpot, or equivalent.
  • Technical Skills: HTML/CSS knowledge for email template tweaks; familiarity with UTM tracking & Google Analytics, and basic SEO tools.
  • Creative Skills: Canva, basic Photoshop knowledge.
  • Analytical & Copywriting: Strong data-analysis chops and persuasive writing flair, with meticulous attention to detail.
  • Communication: Excellent verbal/written skills; able to translate insights into clear client-facing reports.

Benefits of the Role:

  • Diverse range of responsibilities.
  • Opportunity to develop your skills in a fast-paced environment.
  • Collaborative team working.

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