APAC Field Marketing Strategist

4 days ago

Melbourne, Victoria, Australia beBeeFieldMarketing Full time $120,000 - $180,000
Job Overview

As a seasoned marketing professional, you will drive growth in the APAC region by leading innovative field marketing programs that build pipeline and accelerate revenue.

Key Responsibilities:
  • Develop and execute event-led go-to-market strategies across Australia, New Zealand, Singapore, and Thailand to maximize ROI.
  • Design and implement regional field and partner marketing initiatives to generate pipeline, accelerate opportunities, and support revenue growth.
  • Collaborate with APAC sales and partner teams to deliver pipeline and opportunity generation goals.
  • Manage pre- and post-event strategies, including account targeting, direct mail, and email follow-ups, to enhance outbound efforts.
  • Track and measure activities in HubSpot and Salesforce to ensure visibility into pipeline influence.
  • Create meaningful in-person and virtual experiences that augment outbound programs.
  • Partner on activations (field and virtual) to expand reach and accelerate revenue.
  • Advocate for APAC-specific needs, cultural nuances, and competitive insights across global teams.
  • Develop and execute high-impact campaigns tailored to the APAC market.
Requirements:
  • 5+ years of marketing experience in a B2B company, with specialized knowledge in APAC markets.
  • 3+ years of direct event management experience (both in-person and virtual).
  • Demonstrated capability to manage budgets efficiently and showcase return on investment.
  • Proficiency with HubSpot and Salesforce.
  • Flexibility to adjust your schedule two days per week to align with global team meetings.
  • Experience collaborating with outbound sales teams in a B2B SaaS environment.
  • Familiarity with tools like Google Analytics, Intercom, HubSpot, Salesforce, and Looker Studio.
  • Background in both PLG and SLG sales models.
  • Experience supporting partner co-marketing programs.

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