Senior Marketing Strategist

10 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $115,000 - $130,000
Senior Marketing Strategist

Drive business growth by spearheading marketing initiatives that align with global objectives and cater to local market dynamics.

  • Campaign Execution: Coordinate the development and implementation of integrated B2B marketing campaigns across APAC, ensuring timely delivery and effective results.
  • Content Creation: Support the development, localization, and distribution of high-quality marketing materials and sales tools.
  • Stakeholder Management: Foster strong relationships with internal departments and external vendors/agencies to ensure seamless collaboration and communication.
  • Event Planning: Assist in organizing and executing trade shows, webinars, and customer-facing events that drive engagement and conversions.
  • Digital Marketing: Oversee website updates, email campaigns, and social media tailored to APAC audiences, with a focus on enhancing brand presence and customer experience.
  • Market Research: Conduct competitive analysis and gather market data to inform marketing strategies and drive business decisions.
  • CRM & Lead Management: Track marketing-generated leads, assist with CRM updates, and coordinate with sales on lead follow-up to optimize conversion rates.

Requirements:

  • Relevant Experience: 5+ years of marketing experience, preferably in a B2B, Distributor, Manufacturing environment.
  • Educational Background: Bachelor's degree in Marketing, Business, Communications, or related field is preferred. Master's degree is an advantage.
  • Technical Proficiency: Strong familiarity with marketing tools and CRM systems (e.g., HubSpot, Adobe Creative Suite), plus advanced skills in Microsoft Office, especially PowerPoint and Excel.
  • Communication Skills: Exceptional written and verbal communication in English, with proven ability to draft press releases, campaign messaging, and marketing collateral.
  • Commercial Insight: Demonstrated ability to manage budgets and contribute to global business objectives through sound commercial judgment.
  • Mobility & Flexibility: Eligible to work in Australia, with a valid passport and driver's license, and willingness to travel across APAC and globally (up to 25%).

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