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Brand Marketing Strategist

1 week ago

City of Greater Geelong, Australia Cotton On Group Full time

About Cotton On Body

We're a lifestyle brand that empowers everyone to feel good and live the life they want. We do things our way, laid-back and always to the fullest. At the heart of everything we do, we stand for gender equality and empowerment.

Our mission is to strengthen our community and improve the world we live in. We believe in making a positive difference in people's lives.

Key Responsibilities

  • SUPPORT THE STRATEGY AND DELIVERY OF BRAND MARKETING ACTIVITY ACROSS MULTIPLE CHANNELS INCLUDING DIGITAL, SOCIAL, PR, INFLUENCER, BRAND PARTNERSHIPS AND EVENTS.
  • PARTNER WITH THE GLOBAL BODY PRODUCT AND MARKETING TEAM TO SUPPORT OUR GLOBAL ACTIVATION PLANS BY PROVIDING LOCAL INSIGHTS AND KNOWLEDGE AND REPORT ON ALL ACTIVITY TO ENSURE MARKET RELEVANCY.
  • DRIVE THE IMPLEMENTATION OF BRAND COMMUNICATIONS ACTIVITY, ENSURING GLOBAL APPROACH AND CAMPAIGN MESSAGING IS CONSISTENT AND ENGAGING.

Skills and Qualifications

  • Degree / qualification in relevant field i.e. PR, Social Media, Digital or similar
  • Proven experience in a similar Brand Communications (PR) role from either agency or client side
  • A strong awareness and understanding the retail industry along with relevant influencer talent relationships
  • Strong communications skills, with the ability to engage and influence senior business leaders and key stakeholders
  • Demonstrable analytical problem solving and research skills, to identify and implement creative, innovative and flexible solutions
  • High level of organisation, project management and planning skills

BENEFITS

We offer a world-class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes. You'll also enjoy:

  • 50% team member discount off all brands (excl. Ceres Life which is 30% off)
  • A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door
  • The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks
  • Flexible working – enabling you to find the right working rhythm to be at your best
  • Competitive salary packaging – ensuring we are constantly benchmarking to industry
  • An Employee Assistance Program for you and your family