Brand Strategist
5 days ago
Synapse ITS is a comprehensive platform of companies focused on increasing roadway safety, accessibility, and efficiency through innovative infrastructure. We unite industry-leading brands to provide agencies with smart solutions to complex transportation challenges.
Your Role
You will play a pivotal role in shaping and elevating various brands across the platform as a Marketing Communications Specialist. Reporting to the Director of Marketing & Communications, you'll leverage your expertise in content development and research-driven storytelling to create impactful promotional campaigns and training materials that drive business success. You'll collaborate with cross-functional teams to produce compelling assets, from website pages to product documentation, videos, and event materials.
Key Responsibilities
- Develop and maintain product assets such as data sheets, web pages, and presentation decks and work with external and internal resources to produce product videos.
- Work with the larger Marcom team on new product launches, including product assets, training materials, and promotional strategies.
- Collaborate with the Digital Marketing Manager and internal sales teams to write engaging content to improve buyer journey and conversion.
- Build visually compelling graphics to communicate complex information effectively.
- Work with a graphic designer to design broches, web banners, and other graphic materials for targeted audiences.
- Collaborate with the Digital Marketing Manager and Product Marketer to track and measure the effectiveness of campaigns, providing recommendations for continuous improvement.
Requirements
A bachelor's degree in Marketing, Communications, Public Relations, or a related field; a combination of education and experience will also be considered. A minimum of 3 years of professional experience in marketing communications, with demonstrated success in SEO and content strategy.
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