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Marketing Manager Consumer
2 months ago
Lilly is a global healthcare leader dedicated to making life better for people around the world. We are seeking a talented Consumer Marketing Manager to join our team.
The Consumer Marketing Manager will be responsible for accelerating the reach of Lilly medicines to patients by developing and executing innovative marketing strategies. This role requires a deep understanding of consumer behavior, market dynamics, and the ability to leverage data analytics to inform decision-making.
Key Responsibilities:
- Develop and implement comprehensive marketing plans in partnership with global colleagues that align with the business unit's strategic objectives and revenue targets.
- Execute with excellence across priority consumer initiatives.
- Lead cross-functional teams to ensure successful product launches, brand building, and consumer engagement initiatives.
- Utilize market research and consumer insights to identify opportunities for growth and differentiation.
- Collaborate with brand team, medical affairs, and market access teams to optimize product positioning and messaging.
- Manage marketing budgets and assess the effectiveness of marketing campaigns.
- Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly.
- Foster strategic partnerships and relationships with external stakeholders, including healthcare professionals and patient advocacy groups.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field
- Proven experience in consumer marketing within the regulated environment
- Strong analytical skills and experience with data-driven marketing decision-making
- Excellent communication and leadership skills (particularly in cross-functional collaboration, decision-making, and leading without authority)
- Ability to work collaboratively in a fast-paced and dynamic environment
Lilly is committed to diversity, equity, and inclusion. We are an equal opportunity employer and welcome applications from diverse candidates. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form for further assistance.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.
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