Consumer Behaviour Analyst

3 weeks ago


Sydney, New South Wales, Australia British American Tobacco Full time

Unlocking the Secrets of Consumer Behaviour

About Us

British American Tobacco is a global leader in the tobacco industry, driven by our Purpose of creating A Better Tomorrow.

The Role

We are seeking an experienced Consumer Behaviour Analyst to join our Insights & Foresights team in Sydney. As a key member of our team, you will be responsible for conducting research on consumer behaviour, consumer preferences, and competitor insights to drive business growth and protect our market share.

Key Responsibilities

  • Conduct research on consumer behaviour, consumer preferences, and competitor insights to drive business growth and protect our market share.
  • Develop and implement the insights agenda for Combustibles for ANZ & South Pacific.
  • Harness insights findings, categories' and ex-categories' trends to build a profound understanding of consumers.
  • Translate data & information into impactful insights & foresights and support the business on implementing initiatives based on the insights provided.
  • Manage agency relationships to ensure consumers insights are produced efficiently and projects are contributing to the commercial strategy.

What We Offer

  • Competitive remuneration package with superannuation and annual company bonus.
  • Flexible Wellbeing Benefits
  • Birthday Day Off
  • Pre-purchased Extra annual leave scheme
  • Above legislation parental leave and carer's leave benefits and a positive and inclusive culture.

Collaboration, Diversity and Teamwork

At BAT, we know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.



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