Head of Gaming Consumer Marketing

4 weeks ago

Sydney, New South Wales, Australia Microsoft Full time
About the Role

We are seeking a highly skilled and experienced professional to lead our Consumer Marketing efforts for Gaming at Microsoft. As Head of Gaming Consumer Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives consumer engagement, conversion, and sales for our Gaming business.

Key Responsibilities
  • Develop and execute a consumer-centric marketing strategy that aligns with global priorities and local market insights.
  • Partner with WW CCPM and other Regional leads to measure and articulate ROI and value of through partner marketing executions and investments.
  • Drive partner planning and investment strategy leading to Partner Marketing Plans to maximize reach and effectiveness across our retail and distribution partners.
  • Localize global strategy to territories and global retail partners, driving adoption and usage of global tools, programs, and playbooks.
  • Assess partner capabilities to maximize opportunities and create joint value.
  • Activate partner marketing principles to co-create targeted marketing campaigns with partners to support our lines of business, establishing clear KPIs and marketing value.
  • Coordinate with International Gaming marketing teams across the organization to ensure effectiveness in through the line planning.
Omnichannel Strategy
  • Influence conversion in-store and online through seamless and connected shopper journeys.
  • Land best-in-class product launches, key seasonal initiatives, and sustain marketing.
  • Develop co-marketing opportunities and plans with retail, distributor, and telco partners.
  • Collect and identify test and learn opportunities for consideration worldwide.
  • Activate ecommerce sales motions through digital marketing excellence, mobile-first executions, and social commerce.
Team Growth & Development
  • Actively participate in functional communities, ensuring effective communication and clarity.
  • Attract, build, and retain a high-performing, diverse team.
  • Inspire people to do their best work and ensure the growth in the team skills and capabilities.

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