Paid Search

1 week ago


Perth, Western Australia beBeeCRO Full time $140,000 - $160,000
Job Description

The Director of Paid Search + Conversion Rate Optimisation (CRO) plays a pivotal role in driving business growth by leading high-impact client campaigns and overseeing performance funnels.

This hybrid leadership position requires a unique blend of media performance expertise and conversion optimisation skills, with a focus on unlocking compound growth through data-driven strategies.

  • Lead the Paid Search team in evolving our paid search capability and implementing innovative solutions to drive business results.
  • Develop and execute CRO strategies that directly impact Return on Ad Spend (ROAS), Average Order Value (AOV), and customer acquisition cost.
Key Responsibilities

The ideal candidate will possess a deep understanding of Google/Bing Search, Performance Max, and YouTube Ads, as well as ecommerce and lead generation best practices. Key responsibilities include:

  • Scaling ecommerce revenue using Google Ads, PMax, and YouTube Shorts.
  • Driving conversion gains through structured CRO frameworks and testing.
  • Building and optimising landing pages and leadgen funnels.
Requirements

To succeed in this role, candidates must have proven experience leading Paid Search teams and managing multimillion-dollar ad accounts. Additionally, they should be proficient in using tools like GA4, Google Optimize/VWO/Convert, Hotjar, and other industry-leading technologies.



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