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Performance Marketing Lead
2 months ago
This is a Performance Lead role with The Thoughtful Agency, a leading company in AU, with an amazing team. They are continuing to grow rapidly, and this is the chance to join right as the takes off.
We are looking for a Thoughtful, Performance Lead with 4 + years agency experience with performance advertising and experience with e-commerce. The successful candidate will be someone who can deliver exceptional e-commerce results – using a razor-sharp strategy.
Key Responsibilities- Working closely with senior stakeholders in the business and with client partners to develop holistic digital strategies designed to drive business growth for ecommerce consumer and lifestyle brands.
- Providing strategy, insights and recommendations for paid social (Meta, Pinterest, Tik Tok) and Google Ads campaigns (bonus points if you are familiar with other channels and platforms too (email, CRM, affiliate, SEO, Shopify, GA)
- Ensuring campaign objectives and strategic approaches are aligned with client KPIs.
- Leading and supporting junior team members, providing guidance for campaign and strategy activations and helping to troubleshoot.
- Identifying innovative out of the box solutions when faced with challenges.
- Comfortable managing up and communicating with peers at a senior level of the business.
- Holding workshops with the team ensuring regular agency updates in line with our partnerships with the likes of Meta, Google, Tik Tok and Pinterest.
- Sound knowledge of Facebook Business Manager and Google Ads with experience in delivering performance advertising in the e-commerce space
- Enthusiasm for e-commerce and social media: demonstrating an understanding of main social channels: Facebook, Instagram, Pinterest, Tik Tok
- Minimum 3 years experience building and running Paid Media campaigns (Search, Paid Social, or both)
- Minimum 2-3 years experience with Google campaign management
- Finger on the pulse with the latest software and tech updates
- Performing traffic analysis in Google nalytics related to paid digital traffic and other sources/ mediums
- Ability to use data/ BI tools
- Passion for developing strong relationships with clients, understanding their goals and how to reach them whilst maintaining brand integrity and working with budgets.
- Experience managing and leading a team.
Effective time management, balancing workload and deadlines across several clients.
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