Strategic Innovation Marketer

6 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $175,000
Marketing Specialist Job Description

We are seeking a seasoned marketing specialist to drive our company's innovation strategy.

The ideal candidate will have a proven track record of developing and executing comprehensive marketing initiatives that push the boundaries of what is possible.

  • Main Responsibilities:
  • Develop and implement strategic marketing plans to target high-value accounts, leveraging tailored content and campaigns to drive engagement and generate pipeline.
  • Collaborate with sales teams to create and execute pursuit marketing campaigns for specific high-value deals, ensuring alignment with sales objectives and timelines.
  • Conduct in-depth research and analysis to gather insights on target accounts, including their business needs, challenges, and decision-making processes.
  • Develop custom marketing materials, including case studies, whitepapers, presentations, and digital content, to support marketing efforts.
  • Work closely with cross-functional teams to ensure marketing efforts are aligned with business objectives and sales strategy, providing support throughout the sales cycle to maximise deal success.
  • Track and analyse the performance of marketing campaigns, using data-driven insights to optimise strategies and achieve desired outcomes.

Requirements:

  • Bachelor's degree in Communications, Marketing, or Business.
  • At least 5 years of experience in B2B marketing, with a focus on account-based marketing (ABM).
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with sales and cross-functional teams.
  • Strong analytical skills and the ability to leverage data to drive marketing decisions.
  • Proficiency in marketing automation tools and CRM systems.

Preferred Experience:

  • Experience in the technology or software industry.
  • Knowledge of account intelligence tools and platforms.
  • Certification in ABM or related marketing disciplines.

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