Marketing Innovator

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $110,000
Demand Generation Specialist

The role of Demand Generation Specialist involves owning and driving the strategy for demand generation to meet revenue goals through qualified opportunities for sales and business development.

  • Develop and execute short and long-term multi-channel campaigns to drive leads and sales pipeline growth.
  • Drive demand generation programs including account-based campaigns, webinars, tradeshows, sponsored EDMs and events activities to support quarterly sales pipeline and revenue goals.
  • Report on campaign performance to ensure detailed insight into all funnel metrics and ROI across every acquisition channel.
Required Skills and Qualifications

The ideal candidate will have:

  • 3+ years of professional experience in B2B marketing with SaaS high-growth marketing experience preferred.
  • 1+ years of demand generation management in a SaaS environment.
  • Strong written and verbal communication skills to communicate effectively with people at different levels and backgrounds.
  • Fluency with Google Analytics and marketing automation software such as Hubspot or Pardot.
  • A strategic approach to fashioning innovative marketing strategies with analytical detail focus.
  • Sound strategic, analytical and critical thinking skills to make data-driven decisions.
Benefits

This is an exciting opportunity for someone who is passionate about creating innovative marketing strategies and has a strong understanding of demand generation principles.

Others

Partner with our SDR team to prioritize, qualify and score leads and support SDR prospecting programs. Manage and oversee website experiments to optimize conversion of landing pages and signup flows for inbound lead traffic.

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