Data Insights Lead, APAC

3 weeks ago

Sydney, New South Wales, Australia Netflix Full time
About the Role

We are seeking a highly skilled Data Insights Lead to join our Ads Measurement team in APAC. In this role, you will be responsible for leading the development of audience insights and measurement solutions from the ground up.

Responsibilities
  • Work closely with the broader ads measurement team to prioritize and implement the measurement roadmap across Australia in collaboration with the Director of Ads Measurement Strategy, APAC.
  • Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service.
  • Engage with measurement partners to ensure that Netflix is accurately represented in industry measurement tools.
  • Provide marketplace positioning and storytelling customized for verticals and clients.
  • Assist in developing full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns.
  • Inform on opportunities for alternative currencies, targeting and/or measurement products.
  • Delve into consumer perception, attitudes and behaviors related to both content and ads on Netflix and the competitive landscape.
About You
  • 8+ years of experience in media measurement at a TV, streaming or digital video company or media measurement companies.
  • Dual TV/onlineVideo and digital experience along with strong ads measurement understanding and expertise with effective media measurement such as MMMs, Lift solutions and cross media reach planning and reporting tools.
  • Understanding of industry currency for TV/Video across content and ads.
  • Able to grasp the impact of privacy on measurement.
  • Self-starter with expertise in managing large-scale, complex projects.
  • Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
  • Possesses analytical skills to get into the weeds and see the big picture.
  • Open to innovating, challenging assumptions and implementing better approaches.
  • Familiarity with quantitative and qualitative methodologies.
  • Knowledge of how to turn consumer voice into actionable insights.
  • A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
  • Effective collaborator who embraces differing perspectives and experiences to make better decisions.
  • Experienced and comfortable working in international environments.
About Netflix

Netflix is one of the world's leading streaming entertainment services with over 270 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages.

Salary Estimate

We estimate the salary range for this role to be between $140,000 and $200,000 per year, depending on experience and qualifications.

Benefits

We offer a comprehensive benefits package, including health insurance, retirement savings plan, stock options and more.

About Us

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully.

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