Strategic Marketing Leader

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $96,000 - $124,000
Marketing Lead Opportunity

We are seeking a dynamic Marketing Lead to drive business growth through innovative marketing programs.

This is an exceptional opportunity for a strategic marketer with a passion for brand storytelling and customer-centric campaigns.

  • To succeed in this role, you will need strong project management and analytical skills, as well as the ability to interpret marketing data and manage ROI expectations.
  • You will also need experience managing budgets and coordinating with external partners, as well as a tertiary qualification in Business or Marketing (mandatory).

In return, we offer a range of benefits, including discounts on insurance products, flexible working options, ongoing study support, and career development programs.

We are an equal opportunity employer committed to a diverse and inclusive workforce.

About the Role

The successful candidate will play a pivotal role in shaping and executing marketing initiatives that differentiate us in the market.

You will collaborate with internal teams and external partners to deliver high-impact campaigns, optimise marketing ROI, and build customer journeys that disrupt competitors.

Key Responsibilities
  • Lead the development and execution of marketing acquisition programs.
  • Create compelling marketing briefs in partnership with the Marketing Manager.
  • Develop brand narratives that attract new customers and reinforce loyalty.
  • Collaborate with automation and content teams to deliver lifecycle and bespoke marketing programs.
  • Build campaigns around emerging platforms and social sentiment.
  • Apply test-and-learn methodologies and leverage data insights for continuous improvement.
  • Manage agency relationships and ensure alignment with strategic goals.
  • Coach and mentor team members, fostering a high-performance and inclusive culture.
What You'll Bring
  • Tertiary qualification in Business or Marketing.
  • 5–8 years' experience in brand marketing.
  • Strong project management and analytical skills.
  • Proven ability to interpret marketing data and manage ROI expectations.
  • Experience managing budgets and coordinating with external partners.

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